Effective Selling Skills Course
Master the Art of Persuasion
In today’s competitive landscape, sales professionals must possess effective selling skills to achieve success. From managing cold calls to closing deals, a systematic approach is essential for maximizing potential.
“Most of the important things in the world have been accomplished by people who have kept on trying when there seemed to be no hope at all”
-Dale Carnegie.
Who should attend this course?
This course is designed for individuals who are new to sales or those seeking to enhance their existing skills and techniques.
By the end of the course, attendees will be able to:
- Use a consultative selling approach suited to modern markets
- Create a strong first impression with clients
- Apply the psychology of why people buy and their motivations
- Identify customer needs, pre-empt sales resistance and handle sales resistance
- Conduct effective cold calls and face to face meetings
- Handle enquiries and complaints professionally
- Apply a structured approach to selling
- Use targets to motivate performance
- Use a Win-win philosophy for selling with integrity
Specific course content:
- Traditional versus consultative selling
- Understanding needs and wants – motivators to buy
- The sales call – call planning and reporting
- Effective questioning and listening techniques
- The call model
- The sales visit
- Using objectives to motivate yourself and/or the team
- Handling meetings – fact finding, proposing, closing
- Turning objection handling into sales opportunity
- Structured selling
This event can be tailored to specific areas such as internal sales, cold calling, the sales negotiator, face to face selling, the sales manager, networking to build your business and external sales.
Effective Selling Skills
What makes our sales training different?
We use pragmatic approaches based on established research. One client became the top fee earner using our selling strategies.
We tailor our sales training in the following areas:
- Sales phone call training (inbound and outbound)
- Writing sales proposals
- Client meetings that have results – listening & questioning skills, building rapport, writing effective minutes to ensure control
- Closing the sale
- Telephone selling
- Building a sales team that works as a team to maximise opportunities
- Recruiting the right talent (selling competency analysis and question design)
- Negotiating Skills – basic and advanced
- Sales supervisory/management skills
- Dealing with difficult customers (phone and face to face)
- Coaching skills for the Sales Manager
- Time Management skills for the sales team
- Presentation Skills – basic and advanced
- Leadership Skills for the sales leader
- Running sales meetings that maximise opportunities (includes chairing skills)
- Train the Trainer for the sales person
- Performance coaching for sales under performers
We design programmes based on your specific organisational, departmental and individual needs.
Our pragmatic approach ensures the learning is transferable to the workplace. Invest in your sales team’s success today!
